FASHION

Target Celebrates 20 Years of Designer Partnerships

This fall, Target Corporation is celebrating the 20th anniversary of its first designer partnership, a bold endeavor that has continued to differentiate the mass retailer as the purveyor of chic, affordable design. What started with renowned architect Michael Graves in 1999 has led to more than 175 designer partnerships over the past two decades. In celebration of this milestone, Target is opening up its archives to offer guests a limited-edition collection featuring 20 of its past designer partnerships.

In celebration of its anniversary, Target is bringing back nearly 300 original, iconic items from 20 past designer partnerships. The limited-edition collection spans apparel, accessories, home décor, and kitchen necessities. The Anniversary Collection will be available, while supplies last, Sept. 14 at all Target stores and Target.com, with prices ranging from $7 to $160. Designer collections and items will vary by store and guests may purchase up to five items per size and color. Guests can visit Target.com once the look book is available to plan their trip accordingly. Underscoring Target’s commitment to inclusivity, all women’s apparel will include extended sizing. The design partners featured in the Anniversary Collection are:

  • Michael Graves (1999-2013)
  • Philippe Starck (2002)
  • Stephen Sprouse (2002)
  • Isaac Mizrahi (2003-2009)
  • Erin Fetherston (2007)
  • Proenza Schouler (2007)
  • Thakoon (2008)
  • John Derian (2008, 2010)
  • Anna Sui (2009)
  • Rodarte (2009)
  • Stephen Burrows (2010)
  • Zac Posen (2010)
  • Harajuku Mini (2011-2012)
  • Missoni (2011)
  • Jason Wu (2012)
  • Phillip Lim (2013)
  • Altuzarra (2014)
  • Lilly Pulitzer (2015)
  • Marimekko (2016)
  • Hunter (2018)

In addition to Target releasing the Anniversary Collection, Rizzoli, a publishing house known for its extensive library of beautiful, high-quality books, is releasing a book that chronicles Target’s rich history of design, featuring commentary from designers and fans of the retailer’s collaborations, available Tuesday, Sept. 3.

Which designers are you looking forward to shopping this fall? I’m definitely excited about this anniversary release!

More information can be found at Target.com/abullseyeview

Rommellyn

Founder / Editor & Chief

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