New from Shu Uemura Art of Hair – Blow Dry Beautifiers

SHU UEMURA ART OF HAIR debuts its latest innovation: Blow Dry Beautifiers – two new multi-benefit primers designed to help women “dare to go nude” with the ultimate at-home blow dry. Born from the popularity of cosmetic BB creams and the “nude effect” trend sweeping the globe, new Blow Dry Beautifiers extend the blemish balm promise of natural-looking radiance into the hair category with two primers that provide naturally flawless, effortless and radiant looking hair.

With five benefits packed into each product, Blow Dry Beautifiers infuse the hair with cutting edge technology and efficacious ingredients to prime and smooth the hair fiber, moisturize without heaviness, protect from heat styling, and most importantly, shape and reshape for the ideal “nude” hair look. Now it’s easier than ever to embrace natural, airy and undone styles instead of looking overdone.


The new thermo-protective Blow Dry Beautifiers combine key ingredients to prime, moisturize, smooth, protect, shape and reshape the hair:

  • S.R.S. ® Technology: an innovative technology that helps to protect hair from blow dry heat styling by depositing heat-reactive Repositional Microwaxes and Amino Reactive Silicon throughout the hair, helping to memorize the shape and correct frizz. With just one application, multiple styles can be obtained and refreshed with various heat tools. Reshape, refresh and restyle as often as you like: the look is flawless every time.
  • Gingko Biloba: an iconic natural ingredient at the core of Japanese culture, Gingko Biloba is sourced from the “maidenhair tree” – a symbol of longevity and resistance. When used in haircare, it brings nutritive elements to the scalp for better regeneration of the hair and also reinforces the hair fiber quality for a better styling effect

    This new collection consists of two styling products to answer every hair type and need:

Blow Dry Beautifier thermo BB cream $39

Ideal for thick hair
Creamy, unctuous formula that melts into damp hair


Blow Dry Beautifier thermo BB serum $39

Ideal for fine to medium hair
Airy, aqueous particles penetrate instantly and invisibly


The Shu Uemura Art of Hair Blow Dry Beautifiers will be available for purchase at and at Shu Uemura Art of Hair Salons.


Founder / Editor & Chief

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