Lancôme, the world’s largest luxury beauty brand, invites customers to celebrate wellness by supporting Génifique Day, a national event to benefit St. Jude Children’s Research Hospital. On October 19, 2012, and at select Lancôme counters during the month of October, Lancôme will donate $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases. This program marks Lancôme’s third year of support for St. Jude.
Lancôme’s commitment to wellness includes offering products like Génifique that help customers feel their best. Génifique is an award-winning serum that provides visibly improved tone, texture and luminosity within just seven days. The Génifique products whose sales will benefit St. Jude include Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl and select gift sets featuring both.
“Our three-year partnership stands as a testament to Lancôme’s commitment to supporting St. Jude Children’s Research Hospital, an organization that shares many of our core values,” says Serge Jureidini, president of Lancôme USA. “On Génifique Day, we invite everyone to help raise the funds needed to continue St. Jude’s life-saving research.”
Lancôme is making it easy for people to spread awareness of Génifique Day online through a special Facebook app that lets individuals create and share virtual photo booth photo strips, declaring the occasion when they feel their best. The app can be accessed via Lancôme’s Facebook page.
“Partnerships with organizations like Lancôme allow us to continue saving the lives of countless children around the world,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude was built on the belief that every child deserves to live a full and healthy life. The funds raised by Génifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything.”