Urban Decay Fall 2011 Must Haves

  • 15 mesmerizing shades for 15 years of UD!  The perfect mix of neutrals and brights, darks and lights.
  • Satisfying every possible eyeshadow need in one collection, these 15 hues feature our signature ‘low binder’ formula, pairing cashmere-soft textures with enormous pigment loads, resulting in mind-blowing blend-ability and knock-out color payoff.
  • Encased in a collectable shiny gunmetal box topped with a faceted purple “UD” jewel that highlights the laser-cut, filigreed edges, the 15-Year Anniversary Eyeshadow Collection is so gorgeous that we built it to live on!  Simply, remove the shadow tray to reveal a purple, velvet-lined compartment ideal for stashing your favorite jewels and mementos


  • Achieve clean, sharp, waterproof lines in an array of highly-pigmented colors that last 24/7.  Each pigment-rich eyeliner reflects light and dries down to a deep, glossy sheen.
  • Ranging from matte to glossy and even shimmery finishes, our 24/7 Waterproof Liquid Eyeliners provide unique and varied shades and finishes appealing to even those who shy away from liquid liners.  Get the urge to get wet!
  • The new 24/7 Waterproof Liquid Eyeliner formula deposits vibrant color which glides on with such a fine-tipped brush that it’s virtually impossible to mess up.
  • The slim 24/7 Waterproof Liquid Eyeliner pen features an ultra-fine, easy-to-control brush tip made for newbies and pros alike to draw razor-thin lines, winged cat eyes, or thick, bold chromatic lines of color.
  • Packaged in a pen-like component reflecting the shade inside, each color is quickly identifiable from another (since you know you’re gonna have to own more than one, if not the whole set) when you’re in a packing frenzy.


  • It may be hard to believe, but we actually created a formula that delivers all the opaque, saturated, high-impact, long-lasting color of your favorite lipstick with the bonus of anti-feathering mega-watt shine in one chubby pencil!
  • Color is so saturated that your lips stay pigmented longer than with a lipstick or gloss.
  • Available in five dynamic shades, Super-Saturated High Gloss Lip Color offers bright fun colors paired with creamy or metallic sparkle finishes.  True to their name, these high-gloss lip colors work double-time moisturizing your lips while beautifying them at the same time!
  • Super-Saturated High Gloss Lip Color is softer than you could ever make a lipstick because the pencil supports the ultra-creamy formula.  In a lipstick case, it would just go SQUISH!
  • Super-Saturated High Gloss Lip Color brings you an ultra-moisturizing formula free of mineral oil and paraffin.  Instead, our state-of-the-art formula is loaded with nourishing plant derivatives such as
  • Phytosterol, which promotes skin hydration, protects and even rejuvenates the delicate skin on your lips.
  • Each 8mm barrel is color-matched to each shade, making it a piece of cake to find in a jam-packed purse.


  • Unlike many mascaras out there, Lush Lash Mascara enhances lashes over time rather than damaging them.
  • Pair Lush Lash Mascara with our Lush Lash System for super-fast, noticeable results.
  • For fast, easy, and gentle (we promise no stinging!) removal of our water-resistant Lush Lash Mascara, we recommend our Meltdown Makeup Remover.


  • Featuring a sleek, cageless design, The Revolution High Performance Lash Curler curls in sections for more targeted, precise results.  Curl your entire row of lashes or just your outer lashes for a touch of flair; you have options!
  • We are proud to say The Revolution is an equal opportunity lash curler.  Unlike most lash curlers with standardized cages, The Revolution provides a lasting, soft curl to those with any size and shape of eye and length of lash line.
  • The Revolution comes with five extra-cushy replacement pads (which should be changed every three months) guaranteeing a soft and natural, non-crimped curl every time.
  • A refined and architecturally pleasing beauty tool, The Revolution High Performance Lash Curler literally outshines all the rest with its glossy gunmetal finish and unique design.


  • Designed with function in mind, these sleek Brow Tints feature an ultra-fine brush tip for precision brow shaping.  Color flows through the pen into the fine tip brush creating light, feathery, natural-looking strokes.
  • Fill in sparse areas, define your arch, and color your brows perfect with one of our two universal shades of Blonde or Brunette Precision Tip Brow Tints.
  • The Blonde Precision Tip Brow Tint works beautifully on blondes, red heads, and those with light brown hair.  The Brunette Brow Tint works wonders on those with medium to dark brown hair all the way to black.
  • With a won’t budge, water-resistant formula, Precision Tip Brow Tints do not smudge during a sweaty workout, when accidentally rubbed, or as a result of inclement weather.
  • If brows or sparse spots need more coverage, just layer strokes of Brow Tint to create a natural looking defined brow.


  • Expand your lash wardrobe with the newest of our Urban Lash False Lashes!
  • Black Velvet – a lush and velvety full lash with a mink-like texture
  • Flirt – a 3/4 lash so subtle people would never guess in a million years that you’re sporting a pair of falsies
  • Instaflare – an adaptation of our easy to apply “Instaglam” lash style, Instaflare is a 1/3 lash with a rounded flare at the outer corner
  • Sly – a full lash featuring thinned out inner lashes and an almost invisible band for a more natural look.
  • Each ornate little box comes with latex-free lash adhesive in an easy-to-use vial, ensuring no lash snafus and peace of mind.


You can find Urban Decay at or your local Sephora stores or online.



Founder / Editor & Chief

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