Simply Smashing Boutique

About 10 years ago, I stepped foot into this wonderful quaint boutique in the historic Downtown Campbell, CA. The sight of pink, polk a dots, amazing and unique furniture along with everything girly you can think of surrounded me and drew my attention. The array of clothing and accessories were nothing that I have seen in the local shopping malls that I was used to.

This amazing place is called, SIMPLY SMASHING! Owner, Deb Rohzen opened this wonderland and made it known as your quintessential boutique over 10 years ago, offering clothing and custom made mother & daughter wear from Over the Rainbow. Deb’s goal then and now is to give us, her loyal and new customers THE boutique experience by offering unique pieces from designers that are not currently sold at local shopping malls, etc. The variety of eclectic styles from euro-fabulous, indie, sophisticated to a little bit of edgy glam gives almost anyone who walks into the store, something to love and want to take home.

What I personally love about walking into Simply Smashing is the one on one treatment and recognition you get from Deb. She’s friendly, attentive and willing to help you find what your fashionable heart is in need of. From decorative pieces of furniture to your key wardrobe piece, you will certainly find what you need. Almost like a one stop shop boutique. I also respect the fact that she’s a supporter of the other boutiques in Downtown Campbell and local designers.

“Our brands & merchandise are ever-evolving (never a dull moment around here). We choose to carry “boutique” brands, not easily found at the mall and our customers take pride in knowing they won’t see an army of women wearing their same outfit after they leave Simply Smashing! We like to switch it up and bring in fresh, exciting lines to keep things interesting. Some of our tried & true clothiing lines: Deca, Paris -The Furies – Weston Wear. Some newer designs: Kiss My Cowhide denim, made in the US – So Charlotte, designed in Paris & made in Los Angeles (coming soon). As for jewely, we sell La Vie Parisienne (a go-to brand for many of our customers), Twigs, Lenni Navarro – as well as local jewelry designers: Preson Morgan Designs and Rock N The Trend (coming very soon). We have great girly gifts, too!”, says Deb.

I remember my first purchase from Simply Smashing was my very first Custo Barcelona colorful tank, then my brown pointy lace Carlo Santana shoes, my custom made pink necklace holder to my never ending collection of jewelry from necklaces, earrings and bracelets. I also hosted a themed party at my house and purchased postcards with the ever so respected, Gabrielle Coco Chanel on it. As I mentioned, you can find almost anything here!

And speaking of parties, Deb has evolved into being one of the hostess with the mostess from events & private parties held at Simply Smashing. “Grab your style-savvy girlfriends for a delish shopping soiree!” How unique and amazing is that ladies?

Prices range from mid- to higher end. $1.50 post cards, $34 hats, $30-$200 baubles, $34 tees, $198 denim to $300+ dresses and more! Definitely works well with anyone’s budget. And don’t forget about the amazing sales that take place all the time!

Boutique hours are all about the “ish” – 11ish to 7ish most days, but you will often see us open as late as 9pm or 10pm
10ish to 5ish on Sundays, and Mondays are by appointment or by chance.

“It’s The Quintessential Boutique Experience, Daaahling!”

Don’t forget, when you are in the Historic Downtown Campbell make sure to visit Deb at Simply Smashing!

Simply Smashing
241 B E. Campbell Avenue
Campbell, CA 95008


Founder / Editor & Chief

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