It’s Sweet, It’s Here, It’Sugar!

If you have a big sweet tooth like me, then you will be excited to learn about this fabulous confection of a store that carries a variety to quench your sweet desires. This magical of a place is called, It’Sugar. I first found out about this store when I was visiting Southern California and noticed how different it was compared to any sugary sweet of a place that I have ever walked into. The mannequins alone were what popped out and grabbed my attention as they were dressed in confection.

I was excited to learn that an It’Sugar store was opening up here in Northern California, located at Westfield Valley Fair in Santa Clara. I had the pleasure of visiting the store to browse through their selection of goodies.

They offer It’Sugar “Free” treats for those that want to control their sweet tooth.

A large selection of flavors to suite your taste buds with the famous Jelly Belly line.

They even offer a selection of vintage candy – just like we remember.

Fun jumbo size Hershey’s syrup bank and jumbo inspired Tootsie Pops (really 10 pops in one).

A variety of sweet and sour gummies and other sweet treats you can fill up bags with!

Among the plethora of eye candy, there are items that fill the home in addition to filling your sweet temptations. Such as Hello Kitty accessories from small handbags, totes to iPhone cases, to trinkets such as flasks, sweet scented candles, graphic design mugs, to candied label stationary. What I thought was fun were the oversized treats from gummy bears and gummy worms weighing at a whopping 3 pounds to the giant unicorn lollipops and rice krispies treats. Of course, I left the store with a bag filled with sour gummy rope, sour peach rings, tootsie pops, blow pops and had to pick up a bag of 1980’s Rad Candy.

I must say that It’Sugar is definitely a delectable place to visit for the eyes and certainly a great place for our sweet tooth cravings. For more information on It’Sugar and to see a list of locations, please visit them online at


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